An iPhone photo saved as HEIC will not display in most browsers or CMS platforms until it is converted. Filemorph turns it into web-ready WebP on your device, no upload needed.
HEIC is efficient for storing photos on your iPhone, but it is not a web format — most browsers cannot display it directly, and uploading an HEIC to a blog, marketplace listing or website builder often fails outright. If you are publishing photos straight from your camera roll, they need to become something the web actually renders.
Filemorph decodes the HEIC with ImageIO and re-encodes it as WebP, which is supported by every modern browser and is typically smaller than the equivalent JPG would be. Orientation and color are preserved, so a portrait photo stays upright.
In the app: Convert → To WebP.
WebP is a web-native format that every current browser renders directly, and it compresses well for photos. Convert HEIC to WebP whenever a photo from your iPhone needs to go onto a website, in a CMS or into an upload form that does not accept HEIC.
Yes. Unlike web converters that upload your files to a server, Filemorph converts every file locally using Apple's frameworks. Nothing leaves your device, and it works with no internet connection. This conversion is in the free tier.
Most browsers do not render HEIC directly. Converting to WebP (or JPG) fixes that.
Yes, it is part of Filemorph's free tier.
There is a small amount of recompression since both formats are lossy, but at Filemorph's default settings it is not visible at normal viewing sizes.
Free, on-device, no upload. Plus 300+ more file operations.
Download on theApp Store